HD production manager and trainer

To create truly exceptional permanent makeup, one must have a deep understanding of the skin. Erika not only possesses a professional-level knowledge of facial anatomy and the possibilities within PMU, but she is also able to pass this knowledge on to others.

Erika Kovács is the Owner and CEO of HD Pigment, the Owner and Director of Aesthetic Specialist Academy, and the Production Director of the HD brand.

With 13 years of professional experience, she is a Master Beautician, Cosmetology Instructor, and International PMU Trainer, dedicated to advancing the standards of permanent makeup through education, innovation, and product development.

As the driving force behind HD Pigment, Erika oversees the development and production of high-quality, EU-manufactured pigments, ensuring strict quality control, traceable manufacturing processes, and compliance with the highest industry standards. Her mission is to provide PMU professionals worldwide with safe, reliable, and innovative products while sharing her expertise through international training programs.

SMP areola, scar and scalp specialist

With nearly three decades of experience in the beauty industry, I have dedicated my career to paramedical tattooing and professional education. My mission is to share advanced techniques that not only represent the highest professional standards but also help restore confidence and improve the quality of life for clients.

My work is defined by precision, natural-looking results, innovation, and continuous professional development. As an educator, I believe that sharing knowledge is just as important as mastering the techniques themselves. My goal is to inspire and prepare artists to become confident, ethical, and highly skilled professionals.

HD ICON Training Specialties:

Areola Tattooing

3D Silicone Areola Prosthesis

Scalp Micropigmentation (SMP)

HD REMOVAL – Acid Tattoo Removal

My aim is to provide every student with up-to-date, internationally recognized knowledge and strong practical skills, enabling them to build a successful career with confidence.

Fine Line Technical Trainer

Magyar Loretta is a leading instructor of the HD ICON Fine Line professional training program and a recognized expert in the beauty industry. As a multiple award-winning PMU (permanent makeup) and fine line artist, she combines outstanding professional expertise with a strong commitment to high-quality education and the transfer of the latest technologies.

Throughout her career, she has mastered numerous international trends and innovative techniques, which she successfully integrates into her training programs. Her work is defined by precision, a refined aesthetic sense, and continuous development—ensuring that her students gain up-to-date, market-relevant knowledge.

HD ICON trainings and the professional approach she represents meet the highest standards of quality. Her educational programs place strong emphasis on modern, technologically advanced tools and techniques, guaranteeing outstanding results across the beauty industry—whether in fine line tattooing, skin rejuvenation treatments, or other aesthetic solutions.

Dajana Filipović is a passionate PMU professional dedicated to precision, creativity, and continuous professional development. Through her commitment to excellence and high-quality results, she inspires artists while contributing to the growth of the permanent makeup industry. As part of the HD ICON Program, she represents innovation, professionalism, and the vision of the HD HUE DIMENSION.

Lisa Milanes is an internationally recognized PMU artist, beauty mentor, and educator, dedicated to helping professionals elevate their skills through innovation, education, and continuous development. Her passion for beauty, skin regeneration, and permanent makeup has inspired artists around the world.

As a member of the HD ICON Program, Lisa represents professionalism, creativity, and the shared vision of the HD HUE DIMENSION—bringing together leading experts to shape the future of the PMU industry through excellence and innovation.

If you like to be a part of the HD team ,than apply now and start your HD future with us. Send an email to info@hd-pigment.com and be a dream creator.